While surfing the net, i found this article from Sabahan.com on why visitors click your adsense ads. Very good reason. Read it, it come in 21.

1. They are genuinely interested in it
2. They see highly relevant ads to your content
3. They thought it’s part of your content
4. It’s an accidental click
5. Because they notice it
6. They want to support
   

   your site

7. They are tricked into clicking it
8. Because you opt for image ads which potentially have a higher value than the corresponding set of text ads.
9. They thought your link unit was part of your navigation menu
10. They thought the AdSense ads were part of the search result when you use AdSense For Search
11. You rotate colour palettes which add freshness to your ads
12. You use more wide ad formats than their taller counterparts
13. You use multiple ad units if you page contain lots of text
14. You have an optimised number of ad units occupied by top paying advertisers
15. You keep your filter list small. More filtering means fewer ads appear on you pages which decrease your potential earnings.
16. You don’t clutter your page with competing ads
17. They want to sabotage you
18. They are envious and like to see you banned
19. Because you moved you ad from the right side to the left, close to the body of your content
20. Because you have more visitors coming from the search engines than regular visitors
21. Because you have a great content

Here are the reason why visitors click your adsense ads, do you have any reason why visitors click your adsense ads? I would like to hear it from you and will update it with your link intact.

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This video shows the detailed AdSense reports that will be soon be available to all publishers within Analytics. You can check your AdSense Reports Overview page to find out if it has been enabled for your account yet.

For more information, visit https://www.google.com/adsense/support/bin/topic.py?topic=15007

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If you had a big dream of making a mint with AdSense on your very popular forum, you were probably weeping after looking at the actual bottom line once you did so.

The fact is, AdSense doesn’t work so well on forums. In fact, none of the AdSense Case Studies are about forums.

Why do forums do so badly to Adsense? There are 3 main reasons.

Visitors in the Wrong Frame of Mind

If someone is doing research for a particular product or service, and they land on your article regarding that product or service, they are likely buy minded. They are actually looking to buy.

With forums, however, most people are interaction minded. They’re not looking to buy something. Rather, they are looking to discuss something.

Those two frames of mind are very different. In the first case the visitor may click on an AdSense ad because they are shopping around and want to explore the options. In the second case the visitor isn’t paying attention to anything on the page but what people are saying. They might follow a recommended product link posted by a user, but they are far less likely to click on an AdSense ad.

Repeat Visitors Make For Low CTR

Another reason why CTR on forums is low is because most of the visitors to a forum have been there dozens of times before. They’ve either already seen and visited the ads they were interested in, or they’re so used to seeing them that they start to ignore the Adsense ad. (read: “ad blindness”).

Besides, you may show 500,000 page views on a forum for the month, but if the average repeat visitor views 10 pages a day reading threads, then your actually number of visitors is far lower. So your stats themselves may be deceiving.

Ad-Targeting is Tough on Forums

Finally, it’s tough to target Adsense ads on forums, because discussions tend to wander around and around, touching on this and that as the main topic is discussed. Any human could tell you the basic topic of a discussion like that, but it’s a lot harder for computers to figure out–even if it is Google’s computers.

So you often get mis-targeted Adsense ads on forums, and that, too, brings down your click-through rate.

What Can Be Done?

Google offers a number of forum optimization techniques for AdSense on their Adsense blog. They will help, but don’t expect miracles.

Also, AdSense guru Joel Comm’s AdSense Secrets ebook has an outstanding chapter on how to make AdSense work with forums and Internet communities. If you haven’t read his ebook yet, I recommend you do so.

Here’s another method you may want to try. Remember that your forum visitors are usually very interested in the subject matter–interested enough to go through the registration process for your forum and discuss it!

What you can do is leverage those visitors by adding a place to your site for articles and product reviews related to the forum subject. When you post a new article or review, let the forum members know about it: post a thread requesting feedback on the article, or better yet, email your member list requesting that they read and review the article.

This accomplishes two things:

1) It reminds people who haven’t been to your forum in a while that it exists (see this related post about email list building). It’s easy to register for a forum and forget about it. But a friendly request for an article review can reactivate some inactive members, which creates more content on your forum when they post and can generate more revenue from clicks.

2) It gets your members out of “interaction” mode by pulling them away from a discussion and into an article, which increases the likelihood that they will click on the related Adsense ads.

Summing it all Up

There’s no reasons why forums can’t be profitable with AdSense, though their click-through rates almost never achieve the double-digits. Most forum owners would be happy to have a low single-digit CTR. But following the techniques above can help you improve that bottom line and find new ways of leveraging your user-base.

Remember, too, that all of the forum content is created for you for free by your members, so it’s really all free money anyway.

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Google introduced Custom search for its Adsense publishers.This will help you to control the accuracy of search results thus delivering what the users are looking for.

Site Search: allow your users to find all the information they’re looking for on your site. without leaving your site.

Improved indexing of your pages: Google recent improved indexing technology will now index more pages of your site so the users will see more results in your AdSense for Search results.

Vertical search: allow your users to search across multiple sites, could be your network of sites or sites you think your users will find it useful.

Tuning search results and ads with keywords: allow you to show relevant search results by setting relevant keywords which will be added to your user keyword when they are performing the search. This tuning will led to an increase in earnings for AdSense Publishers.

Selecting ad location: Choose where to place your ads on the search results. Google hints that ads at the top and right monetizes the best for publishers.

Quick and easy updates: allow you to change the custom search engine without generate new search code for each changes as the settings are saved in your account.

Here’s a video from the InsideAdSense explaining the update:

Source: HacksDaily

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