IZEA, Inc is formerly known as PayPerPost,Inc. A Social media marketing pioneer in Social Media Marketing services. It announced it changing corporate name to organize the multiple properties its has developed within the fast-changing world of social media. IZEA offers a wide variety of Social Media Marketing services, from blog posts, blog sponsorships and blog ads.

Two of the most Social Media Marketing that IZEA offers are PayPerPost and SocialSpark.

What is PayPerPost(PPP)?

PayPerPost(PPP) is a website which helps content creators such as bloggers, videographers, podcasters and photographers find advertisers willing to sponsor specific content. The advertisers create opportunities (”opps”) that describe the content they are looking for (e.g. feedback, reviews, buzz, creative or video). The bloggers then choose opportunities in their area of interest.

Once the blogger has written a blog post or posted a video that matches the requirements, PPP then reviews the post against its requirements (e.g. topic, tone, length) and PPP terms of service (e.g. disclosure required, no adult content), and handles payment.

What is SocialSpark?

SocialSpark is the latest release from IZEA. It’s open to bloggers and advertisers alike. SocialSpark is exactly what the word means– it’s social. It was created for bloggers and advertisers alike, to share ideas, create ideas, listen, and be listened to. You can create a profile and make friends- even with advertisers! You can send and receive messages, share and write non-sponsored opps called “sparks” to get the word out! You converse, hash out ideas, and enjoy the refreshments with others. I love SocialSpark for this, and especially for bridging the gap that had existed between blogger and advertiser.

SocialSpark is still a very new. It’s not quite full grown, and is still budding. There are some bugs to be worked out and of course there are tweaks needed to make it more friendly (better clickability and better linking). But I think these will all be resolved. And judging by the incredible support by the people at IZEA and the community in general, I think SocialSpark will absolutely shine in the near future. If you are interested in joining, I highly recommend it.

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